-In a London taxi, Hope Creative Director Stefan Söderberg gets a first look of Hope Autumn-Winter 2011 Collection film by Director Jörgen Ringstrand.

The revival of the Swedish comedy show "Solsidan" is here. Hope ambassador Mia Skäringer wears Hope.

Creative Director Ann Ringstrand is styling model Mads.

Creating the movie of the Hope Autumn/Winter Collection 2011.

The new Hope Shop is located in the central part of Vasastan in Stockholm and carries the complete Hope concept with Women and Men Collection, Shoes and Accessories. The interior concept is raw and industrial in true Hope spirit. -We believe in the local areas in major cities because of the growing lust to stay in your neighbourhood for shopping and good food, sais Stefan Söderberg Creative Director for Hope. Adress: Odengatan 70, Stockholm.

The Royal Dramatic Theatre actor and multi artist Jonas Karlsson is wearing Hope.

LÙomo Vogue, December Sports Issue, presents the outstanding javelin-man, Andreas Torkilsen. Norwegian Andreas wears favorit Charlie Boot from Hope.
Photographer: Jörgen Ringstrand.

Model Paulo Anchins wears Hope Raw & Clean print from the upcoming Spring 2011 seasons.